Designing Text And Visualizations In Multimedia Learning - How To Overcome Split Attention Effects?
"Present words as spoken text rather than printed text" is a common recommendation for designing multimedia instructions. The book takes a closer look at this recommendation by raising two questions: (1) How do learners distribute their visual attention during multimedia learning? And (2) which design features moderate effects of text presentation on perception and comprehension? The results of fi...
Paperback: 132 pages
Publisher: VDM Verlag Dr. Mueller e.K. (November 2, 2007)
Product Dimensions: 6.7 x 0.3 x 9.6 inches
Amazon Rank: 10030501
Format: PDF ePub TXT ebook
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e empirical studies suggest that spoken text is only preferable under particular constraints. The learners' viewing behavior - observed via eye tracking - revealed a general preference for printed text that is distracted by particular design features. Once learners are relieved from time constrained presentation or from following motion in a dynamic visualization, the need to split visual attention between printed text and visualizations loses much of its impact. Understanding the demands of a learning material on the learner's perception and accounting for individual reading behavior by implementing user interaction appears promising to advance the design of multimedia instructions in a learner-supporting fashion.